A Visual Study Of Popular Logos
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A logo is a symbol that combines text and images that helps users or customers identify your brand and differentiate your company.
The logo is not intended to describe your business or sell you directly. Rather, its sole purpose is to identify your company in a memorable and approachable way.
Here are some of the popularised logo's:
1. Nike
The logo is not intended to describe your business or sell you directly. Rather, its sole purpose is to identify your company in a memorable and approachable way.
Here are some of the popularised logo's:
1. Nike
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Industry: Consumer durables & Apparels
Designer: Carolyn Davidson
Logo Meaning: Nike's iconic Swoosh logo and "Just Do It" slogan are instantly recognizable worldwide. Phil Knight, a co-founder of Nike, insisted that his company's new logo have a straightforward, flowing style that evokes speed and motion. Another theory links the emblem to Nike, the Greek goddess of triumph, and her wing.
Why Nike?: Nike has successfully combines athletic performance and fashion. There are many products that are not only functional but also stylish, and are popular because they are easy to incorporate into daily life. The athleisure trend of casual sportswear is further enhancing Nike's appeal.
2. Starbucks
Designer: Carolyn Davidson
Logo Meaning: Nike's iconic Swoosh logo and "Just Do It" slogan are instantly recognizable worldwide. Phil Knight, a co-founder of Nike, insisted that his company's new logo have a straightforward, flowing style that evokes speed and motion. Another theory links the emblem to Nike, the Greek goddess of triumph, and her wing.
Why Nike?: Nike has successfully combines athletic performance and fashion. There are many products that are not only functional but also stylish, and are popular because they are easy to incorporate into daily life. The athleisure trend of casual sportswear is further enhancing Nike's appeal.
2. Starbucks
Designer: Terry Heckler
Logo Meaning: The idea behind the logo was that sirens are believed to lure sailors to shipwrecks off the coast with their beautiful voices. Inspired by this, the founders wanted to spread the idea that Starbucks would appeal to coffee lovers.
Why Starbucks?: If Starbucks only focused on finance, they would try to get customers in and out of the store as quickly as possible; instead, they do the exact opposite. They understand that convenience is not enough, so they invest heavily in customer experience.
3. Coca Cola
Industry: Beverage
Designer: Frank M. Robinson
Logo Meaning: The key here is that the famous logo’s font feels retro, but not dated. Initially, the company used black and white color scheme to express professionalism, seriousness, dignity, strength and purity, but later, major soft drink companies used red and white color combination. It expressed dignity, purity, passion, youth, and energy.
Why Coca Cola?: This is a popular drink with a clean, well-balanced taste. In addition, one of the benefits of drinking cola is that it contains caffeine, a natural stimulant found in cola nuts, coffee beans, and tea leaves. Caffeine can increase your alertness when you're tired and improve your performance on certain tasks.
4. Amazon
Industry: Conglomerate
Designer: Turner Duckworth
Logo Meaning: A clear black and white logo with only bottom space is easy to read. The arrow connects "a" and "z" with a quick movement. This motif cleverly reflects Amazon's endless product lineup and consistent delivery. This arrow, also known as the "smile", adds a friendly touch to the logo. The curve below the "Z" where the arrow stops is a gentle curve, giving movement to the design.
Why Amazon?: The main motivations for people to shop on Amazon are low prices, free shipping, and the convenience of being a "one-stop shop." A consumer knows that he can see nearly every possible purchasing option in one place and can scroll through product reviews to narrow down his shortlist.
Designer: Turner Duckworth
Logo Meaning: A clear black and white logo with only bottom space is easy to read. The arrow connects "a" and "z" with a quick movement. This motif cleverly reflects Amazon's endless product lineup and consistent delivery. This arrow, also known as the "smile", adds a friendly touch to the logo. The curve below the "Z" where the arrow stops is a gentle curve, giving movement to the design.
Why Amazon?: The main motivations for people to shop on Amazon are low prices, free shipping, and the convenience of being a "one-stop shop." A consumer knows that he can see nearly every possible purchasing option in one place and can scroll through product reviews to narrow down his shortlist.
5. NASA
Industry: The Aerospace Industry
Designer: James Modarelli
Logo Meaning: NASA stands for "National Aeronautics and Space Administration." In this "Meatball" design, the spheres represent planets, the stars represent space, and the red chevrons are wings representing aviation (the latest design for hypersonic wings at the time the logo was developed), and spaceships have continued to exist since then circling around the wing.
Why NASA?: It contributes to our world's economic competitiveness, and supports high-quality, good-paying jobs at home and abroad. NASA's economic impact is also reflected in the valuable climate change data provided by Earth observation satellites and scientists that is freely and openly shared with the world.
Source: https://99designs.com/blog/logo-branding/worlds-most-famous-logos/
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